In today’s world, people are very keen on the food they consume. With many now having a preference for healthy foods, health professionals have been advocating for changes in the unhealthy food being consumed. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork and Nathaniel Ru | Crunchbase
They are arguing that they give rise to lifestyle diseases. This has led to many changing their diet. Fresh, organic and healthy food is now a part of the menu in many restaurants.
Sweetgreen is one of the food chains that are molded around the green and healthy food model. The company was founded by three classmates Nathaniel Ru, Nicholas Jammet and Jonathan Neman. The three friends met at Georgetown where they pursued a business course together. They all shared a dream of owning a restaurant franchise which would offer healthy organic food in a fun way. Learn more about Nathaniel Ru: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
By laying their business foundation on the ‘customer comes first’ principle, they have strived to put the customer preferences first. They have been able to acquire and maintain a lot of happy and satisfied customers.
Sweetgreen has injected a lot of resources to ensure that their customers are thrilled every time they are served at any of their franchise. One of the ways they use to make their customers happy is through good music.
The company’s head of marketing says that the business grows through the customer receiving value for money spent. Not only the customers but this principle of creating a level ground applies to the employees, suppliers and the shareholders. According to Nathaniel Ru, the decisions made at the firm are for the good of all parties. He is the Sweetgreen leader and is vocal than his partners.
Sweetgreen aims that customers get value for money. Thus they order their products directly from farmers. These farmers are intimately engaged and monitored to ensure the food quality is the best.
On weekends, the franchise throws a music gig right outside their restaurant. This technique has proven to be an excellent entertainment source for their customers. The firm also organizes an annual event that brings together the suppliers, farmers, and customers. This occasion gives the customers an opportunity to see and know the source of the products.
The company has partnered with many fitness firms to attract their clients into healthy fitness programs. They believe that consuming healthy food is the foundation of fitness.